Consumer Behavior Building Marketing Strategy

ISBN-10: 0073530042

ISBN-13: 9780073530048

Edition: 12th 2013

List price: $143.99
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Consumer Behavior: Building Marketing Strategyprovides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
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Book details

List price: $143.99
Edition: 12th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 3/1/2012
Binding: Hardcover
Pages: 832
Size: 8.50" wide x 12.00" long x 0.01" tall
Weight: 3.850
Language: English

External Influences
Cross-cultural Variations in Consumer Behavior
The Changing American Society: Values
The Changing American Society: Demographics
The Changing American Society: Subcultures
The American Society: Family and Households
Group Influence on Consumer Behavior
Internal Influences
Cross-cultural Variations in Consumer Behavior
Motivation, Personality, and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle
Consumer Decision Process
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Post-Purchase Processes, Customer
Satisfaction, and Customer Commitment
Organizations as Consumers
Organizational and Buyer Behavior
Marketing Regulation and Consumer Behavior
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