International Marketing

ISBN-10: 007352994X

ISBN-13: 9780073529943

Edition: 15th 2011

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Description: Cateora and Grahams International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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Book details

List price: $108.99
Edition: 15th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2010
Binding: Hardcover
Pages: 742
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.762
Language: English

John Graham's first job upon leaving the Foreign Service in 1980 after 15 years service was lecturing aboard a luxury cruise ship. 140 miles out into the Gulf of Alaska, the Prinsendam caught fire and began to sink. His lifeboat lost in a violent storm, Graham was finally pulled to safety, and to a new sense of what his life was about. He began by creating a series of lectures and workshops on creating political and social change. In 1983, these merged with the Giraffe Project, a national program inspiring people to stick their necks out for the common good. The Project finds ordinary people acting with extraordinary courage on a broad range of important issues--then tells their stories to millions of others through the media, and in schools. Graham, now the Project's President, is a familiar keynote speaker on themes of leadership, courage, meaning and service. He also leads Giraffe Project workshops, helping organizations, businesses and individuals handle their challenges more effectively. His work in mediating conflict has brought him eye-to-eye with, among others, leaders of apartheid and of the Khmer Rouge.

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