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Mass Media in a Changing World

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ISBN-10: 007351201X

ISBN-13: 9780073512013

Edition: 4th 2012

Authors: George Rodman

List price: $186.67
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Description:

Mass Media in a Changing Worldintroduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
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Book details

List price: $186.67
Edition: 4th
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 2/3/2011
Binding: Paperback
Pages: 528
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 2.332
Language: English

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a…