Technology Ventures: from Idea to Enterprise

ISBN-10: 0073380180

ISBN-13: 9780073380186

Edition: 3rd 2011

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Book details

List price: $152.95
Edition: 3rd
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/14/2010
Binding: Hardcover
Pages: 704
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.596
Language: English

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author ofIntroduction to Electric Circuits(7th Ed.),Modern Control Systems(10th Ed.),Handbook of Electrical Engineering(3rd Ed.),Handbook of Engineering(2nd Ed.), andHandbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship

Venture Opportunity, Concept, and Strategy
Economic Growth and the Technology Entrepreneur
Opportunity and the Concept Summary
Vision and the Business Model
Competitive Strategy
Innovation Strategies
Venture Formation and Planning
Risk and Return
The Business Plan
Types of Ventures
Knowledge, Learning, and Design
Legal Formation and Intellectual Property
Detailed Functional Planning for the Venture
The Marketing and Sales Plan
Organizational Development
Acquiring and Organizing Resources
Management of Operations
Acquisitions and Global Expansion
Financing and Building the Venture
Profit and Harvest
The Financial Plan
Sources of Capital
Presentations and Deal Negotiations
Leading Ventures to Success
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