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Electronic Media Forms | |
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The Significance of Electronic Media | |
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A Rationale for Study | |
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A Matter of Terms | |
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Ownership of Media Devices | |
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Use of Electronic Media | |
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The Functions of Media | |
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a Presenting Entertainment | |
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b Disseminating News and Information | |
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c Aiding Commerce | |
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d Transmitting Culture and Customs | |
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e Acting as a Watchdog | |
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f Providing Relaxation and Companionship | |
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g Connecting People to Each Other | |
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The Democratization of Media | |
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Convergence, Proliferation, and Resilience | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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The Internet, Portable Devices, and Video Games | |
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Origins of the Internet | |
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Standardizing the Internet Design | |
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The Beginning of Email | |
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The World Wide Web | |
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Politicians Boost the Internet | |
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Refining the Internet | |
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a Browsers | |
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b Internet Service Providers | |
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c Search Engines | |
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Internet Growth and Temporary Downfall | |
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Radio on the Internet | |
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Napster and its Aftermath | |
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Voice Over the Internet | |
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Video on the Net | |
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Enter YouTube | |
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Social Networking | |
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Internet Abuses | |
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Portables Devices | |
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a Cell Phones | |
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b Personal Digital Assistants | |
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c Pods | |
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Video Games | |
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a The Early Days of Video Games | |
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b Down and Out--And Up Again | |
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c Games Take on a Variety of Forms | |
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d Console Wars | |
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e Games for the Internet and Beyond | |
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Issues and the Future | |
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Summary | |
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Suggested Web Sites | |
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Notes | |
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Early Television | |
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Early Experiments | |
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The Emergence of Broadcast Television | |
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The Freeze | |
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Early TV Programming | |
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Blacklisting | |
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The Live Era | |
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Color TV Approval | |
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Broadcast-Cable Clashes | |
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Prerecorded Programming | |
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The Quiz Scandals | |
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UHF and Cable TV Problems | |
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Early Cable TV Programming | |
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Reflections of Upheaval | |
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A Vast Wasteland? | |
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The Public Broadcasting Act of 1967 | |
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Government Actions | |
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Corporate Video | |
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HBO's Influence | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Modern Television | |
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Growth of Cable TV Programming Services | |
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Cable TV's Gold Rush | |
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The Beginnings of Satellite TV | |
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Home Video | |
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Broadcast TV in the 1980s | |
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Broadcast and Cable Legal Issues | |
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Growth of Hispanic Television | |
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Satellite TV Revived | |
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The Telecommunications Act of 1996 | |
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Telephone Company Entry | |
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Digital Videodiscs | |
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Enter TiVo | |
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Programming Changes | |
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New and Revised Networks | |
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Digital TV and HDTV | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Radio | |
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Early Inventions | |
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The Sinking of the Titanic | |
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World War I | |
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The Founding of RCA | |
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Early Radio Stations | |
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The Rise of Advertising | |
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The Formation of Networks | |
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Chaos and Government Action | |
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The Golden Era of Radio | |
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The Press-Radio War | |
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World War II | |
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Postwar Radio | |
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FM Radio Development | |
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The Restructuring of Public Radio | |
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College Radio | |
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The Changing Structure of Commercial Radio | |
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Satellite and HD Radio | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Movies | |
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Early Developments | |
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The First Movies | |
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Studio Beginnings | |
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Griffith and His Contemporaries | |
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World War I Developments | |
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Hollywood during the Roaring Twenties | |
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Sound | |
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The "Golden Years" of Moviemaking | |
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Hitchcock and Welles | |
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Color | |
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Hard Times | |
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The Road Back | |
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Mythmakers Lucas and Spielberg | |
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Moviemaking Today | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Electronic Media Functions | |
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Careers in Electronic Media | |
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Desirable Traits for Electronic Media Practitioners | |
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College Preparation | |
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Outside Activities | |
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Internships | |
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Networking | |
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Resumes and Reels | |
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Finding the First Job | |
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Interviewing | |
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Diversity | |
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Unions and Agents | |
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Compensation | |
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Types of Job Possibilities | |
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a Production | |
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b News | |
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c Programming | |
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d Engineering | |
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e Sales | |
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f Administration | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Programming | |
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Sources of Programs | |
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a Self-Produced | |
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b Related and Non-Related Media | |
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c Majors and Independents | |
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d Syndicators | |
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e Others | |
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Development | |
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The News Process | |
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a News Gathering | |
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b News Compilation | |
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Formats | |
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Scheduling | |
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a Scheduling Factors | |
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b Scheduling Strategies | |
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Drama | |
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Comedy | |
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Reality | |
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Games | |
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Music | |
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News | |
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Sports | |
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Talk Shows | |
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Documentaries and Information | |
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Religion | |
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Children's Programming | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Sales and Advertising | |
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Media to Customer Sales | |
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Media to Media Sales | |
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The Nature of Advertising | |
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The Role of Advertising Agencies | |
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Traditional Advertising | |
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Product Placement | |
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Interactive Internet Advertising | |
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Underwriting | |
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Advertising Cost Factors | |
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Advertising Practices | |
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Advertisement Production | |
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Advertising to Children | |
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Other Controversial Advertising | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Promotion and Audience Feedback | |
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Promotion | |
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Forms of Audience Feedback | |
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Audience Research Companies | |
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Sampling | |
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Collecting Data | |
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Analyzing Quantitative Data | |
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Qualitative Research | |
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Pretesting | |
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Other Forms of Research | |
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Reporting Results | |
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How Audience Measurement Is Used | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Laws and Regulations | |
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The Federal Communications Commission | |
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The Executive Branch | |
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The Legislative Branch | |
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The Judicial Branch | |
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The First Amendment | |
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Profanity, Indecency, and Obscenity | |
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Libel, Slander, and Invasion of Privacy | |
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Copyright | |
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Access to the Courts | |
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Licensing | |
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Ownership | |
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Equal Time | |
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The Fairness Doctrine | |
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Other Regulations | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Ethics and Effects | |
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Ethical Guidelines | |
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Ethical Considerations | |
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Effects of Media | |
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Organizations That Consider Effects | |
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a Citizen Groups | |
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b Academic Institutions | |
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High-Profile Effects | |
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a Violence | |
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b Children and Media | |
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c News | |
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d Women and Minorities | |
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e Sex | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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Technical Underpinnings | |
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The Digital Process | |
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Audio Production Equipment | |
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Video Production Equipment | |
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The Electromagnetic Spectrum | |
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Terrestrial Radio Broadcasting | |
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Terrestrial Television Broadcasting | |
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Satellites | |
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Other Wireless Distribution | |
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Wire Transmission | |
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Pick Up and Carry | |
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Motion Picture Exhibition | |
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Radio Receivers | |
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TV Sets and Computer Monitors | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |
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The International Scene | |
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Early Film | |
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Early Radio | |
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The Colonial Era | |
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World War II and Its Aftermath | |
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Early Television | |
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Broadcasting's Development | |
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The Concerns of Developing Nations | |
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The Coming of Satellites | |
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Privatization | |
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The VCR | |
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The Collapse of Communism | |
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Indigenous Programming | |
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The Digital Age | |
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Issues and the Future | |
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Summary | |
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Suggested Websites | |
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Notes | |