Microeconomics and Behavior

ISBN-10: 0073375942

ISBN-13: 9780073375946

Edition: 8th 2010

Authors: Robert H. Frank

List price: $155.99
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Book details

List price: $155.99
Edition: 8th
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 11/1/2009
Binding: Hardcover
Pages: 640
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 3.542
Language: English

Robert H. Frank is an economics professor at Cornell's Johnson Graduate School of Management and a regular "Economic View" columnist for the "New York Times", and a Distinguished Senior Fellow at Demos. His books, which have been translated into 22 languages, include "The Winner-Take-All Society" (with Philip Cook), "The Economic Naturalist", "Luxury Fever", "What Price the Moral High Ground?", and "Principles of Economics" (with Ben Bernanke).

Introduction
Thinking Like an Economist
Supply and Demand
The Theory of Consumer Behavior
Rational Consumer Choice
Individual and Market Demand
Applications of Rational Choice and Demand Theories
The Economics of Information and Choice under Uncertainty
Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Cognitive Limitations and Consumer Behavior
The Theory of the Firm and Market Structure
Production
Costs
Perfect Competition
Monopoly
Imperfect Competition: A Game-Theoretic Approach
Factor Markets
Labor
Capital
Externalities, Public Good, and Welfare
Externalities, Property Rights, and the Coase Theorem
Government
Index
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