Managerial Economics

Name: Managerial Economics
Price: 12.27 USD
Availability: InStock
ISBN: 9780073375915

ISBN-10: 0073375918

ISBN-13: 9780073375915

Edition: 10th 2011

Authors: S. Charles Maurice, Christopher R. Thomas

List price: $227.67

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Description:

Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 10th edition. The 10th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.

Book details

List price: $227.67
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/27/2010
Binding: Hardcover
Pages: 768
Size: 8.00" wide x 9.00" long x 1.25" tall
Weight: 3.146
Language: English




Some Preliminaries



Managers, Profits, and Markets



Demand, Supply, and Market Equilibrium



Marginal Analysis for Optimal Decisions



Basic Estimation Techniques



Demand Analysis



Theory of Consumer Behavior



Elasticity and Demand



Demand Estimation and Forecasting



Estimating and Forecasting Industry Demand for Price-Taking Firms



Production and Cost Analysis



Production and Cost in the Short Run



Production and Cost in the Long Run



Production and Cost Estimation



Linear Programming



Profit-Maximization in Various Market Structures



Managerial Decisions in Competitive Markets



Managerial Decisions for Firms with Market Power



Strategic Decision Making in Oligopoly Markets



Advanced Managerial Decision Making



Advanced Pricing Techniques



Pricing Multiple Products Related in Production



Decisions under Risk and Uncertainty



Government Regulation of Business



The Investment Decision