Managerial Economics

ISBN-10: 0073375918
ISBN-13: 9780073375915
Edition: 10th 2011
List price: $227.67 Buy it from $25.35 Rent it from $124.22
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Description: Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight  More...

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Book details

List price: $227.67
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 1/27/2010
Binding: Hardcover
Pages: 768
Size: 8.00" wide x 9.00" long x 1.25" tall
Weight: 3.410
Language: English

Thomas and Maurices Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for eight previous editions in the 10th edition. The 10th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor, clarity of presentation, and end-of-chapter material.

Some Preliminaries
Managers, Profits, and Markets
Demand, Supply, and Market Equilibrium
Marginal Analysis for Optimal Decisions
Basic Estimation Techniques
Demand Analysis
Theory of Consumer Behavior
Elasticity and Demand
Demand Estimation and Forecasting
Estimating and Forecasting Industry Demand for Price-Taking Firms
Production and Cost Analysis
Production and Cost in the Short Run
Production and Cost in the Long Run
Production and Cost Estimation
Linear Programming
Profit-Maximization in Various Market Structures
Managerial Decisions in Competitive Markets
Managerial Decisions for Firms with Market Power
Strategic Decision Making in Oligopoly Markets
Advanced Managerial Decision Making
Advanced Pricing Techniques
Pricing Multiple Products Related in Production
Decisions under Risk and Uncertainty
Government Regulation of Business
The Investment Decision

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