Introduction to Business with Online Learning Center Access Card

ISBN-10: 0073224367
ISBN-13: 9780073224367
Edition: 2007
Authors: Gareth R. Jones
List price: $128.75
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Book details

List price: $128.75
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Publication date: 1/4/2006
Binding: Mixed Media
Pages: 507
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 2.948
Language: English

The Environment of Business
What Is Business?
The Evolution of Business
Entrepreneurs, Managers, and Employees
Multinationals and the Global Environment of Business
Business Ethics and the Legal Environment of Business
The Human Side of Business
Leadership, Influence, and Communication in Business
Motivating and Managing People and Groups in Business Organizations
The Structure and Culture of a Business Organization
A Functional Approach to Business
Information Technology and E-Commerce: Managing Information, Knowledge, and Business Relationships
Marketing and Product Development: Creating and Positioning Goods and Services
Sales, Distribution, and Customer Relationship Management: Reaching and Satisfying Customers
Operations and Materials Management: Managing the Production and Flow of Goods and Services
Human Resource Management: Acquiring and Building Employees’ Skills and Capabilities
Accounting: Measuring How Efficiently and Effectively Resources Are Creating Value and Profit
Finance: Balancing Risk and Return
Table of Contents provided by Publisher. All Rights Reserved.

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