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ISBN-10: 0073203378

ISBN-13: 9780073203379

Edition: 4th 2006 (Revised)

Authors: Michael Keene, Katherine H. Adams

List price: $43.75
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Book details

List price: $43.75
Edition: 4th
Copyright year: 2006
Publisher: McGraw-Hill Higher Education
Publication date: 3/23/2005
Binding: Comb Bound 
Size: 6.25" wide x 8.25" long x 0.75" tall
Weight: 1.430
Language: English

Writing Processes and Products
The Writing Process
Choosing a Topic: Five Key Questions
Quick View: The Writing Process
What is the assignment?
What should I write about?
How can I limit my topic?
What is my purpose?
Who are my readers?
Quick View: Writing for an Academic Audience or for the Teacher as Audience
Prewriting: Developing Your Ideas
Listing
Freewriting
Looping
Reporters'' Questions
Paragraph Development Patterns
Observation
Interviews
Brainstorming and Peer Review
Critical Reading in Prewriting and Beyond
Before You Read: Previewing
As You Read: Annotating
After You Read: Summarizing and Analyzing
Planning: Thesis Statements and Outlines
Choosing a Main Idea or Thesis
Quick View: Revising Your Thesis Statement
Choosing an Organizational Pattern
Creating a Plan for the Paper
Quick View: Guidelines for Constructing Formal Outlines
Drafting
Finding the Best Time and Place
Starting Your First Draft
Writing Quickly
Quick View
Getting Unstuck and Restarted
Before Leaving the Desk
Creating Effective Paragraphs
Introductions
Quick View: Introductions to Avoid
Conclusions
Quick View: Conclusions to Avoid
Body Paragraphs
Revising
Evaluating Your Thesis and Supporting Information
Evaluating Your Organizational Pattern and Outline
Proofreading and Preparing the Final Manuscript
Proofreading
Quick View: Software Tools
Preparing the Final Manuscript
Student Sample: A First Draft and Completed Essay
Writing Assignments
Writing an Argument
Quick View: Analyzing the Rhetorical Situation
Choose a Thesis and Plan Key Assertions
Quick View: Four Criteria for a Good Argument Thesis
Create a Preliminary Outline
Analyze the Audience
Define Key Terms
Assemble Evidence
Conducting Research for Argument Papers
Evaluate the Reliability of Your Evidence
Include Appeals to Emotion
Acknowledge Opposing Views (Refutation)
Quick View: Building Consensus Rather Than Barriers
Check for Logical Fallacies
Student Sample: An Argument Paper
Writing about Literature
Prepare by Reading the Text Carefully
Prepare by Reading about the Text
Quick View: Tips for Reading about Literature
Choose a Focus
Formulate a Thesis
Quick View: Tips for Writing about Literature
Writing the Essay Exam
Prewriting
Planning and Writing
Essay Exam Checklist
Preparing an Oral Presentation
From Writing to Speaking
Planning Your Presentation
Preparing a Text for Presentation
Choosing Visuals to Accompany Your Talk
Quick View
Quick View
Practicing Your Talk
Quick View
Delivering Your Talk
Answering Questions
Quick View
Document and Web Design
Document Design
Formatting Basics
Document Design Principles
Quick View: Key Design Principles
Guidelines for Visuals
Quick View: Guidelines for Visuals
Types of Visuals
Web Design
Quick View: Web Glossary
Designing Web Pages
Quick View
Quick View
Quick View
Quick View
Quick View: Key Principles in Writing for the Web
Professional Correspondence
Form for Letters, E-mail, Faxes, and Memos
A Writing Process for Professional Correspondence
Types of Professional Correspondence
Quick View: Checklist for Professional Correspondence
Research Writing
Analyze the Assignment
Writing a Resea