Retailing Management

ISBN-10: 007301978X
ISBN-13: 9780073019789
Edition: 6th 2007 (Revised)
List price: $168.75 Buy it from $1.99
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Description: Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making.  More...

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Book details

List price: $168.75
Edition: 6th
Copyright year: 2007
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Pages: 688
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.938
Language: English

Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Retailing Management, 6th ed. ISBN: 007301978X Brief
The World Of Retailing
Introduction to the World of Retailing
Types of Retailers
Multichannel Retailing
Customer Buying Behavior
Retailing Strategy
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Location
Human Resource Management
Information Systems and Supply Chain Management
Customer Relationship Management
Merchandise Management
Managing Merchandise Assortments
Merchandise Planning Systems
Buying Merchandise
Retail Pricing
Retail Communication Mix
Store Management
Managing the Store
Store Layout, Design, and Visual Merchandising
Customer Service
Cases Cases Overview Grid
Rainforest Café: A Wild Place to Shop and Eat
Providing a Retail Experience: Build-A-Bear Workshop
WeddingChannel.com
The Chen Family Buys Bicycles
Consumer Buying Behavior—Is Wal-Mart in Vogue?
Dollar General and Family Dollar Cater to an Underserved Market Segment
Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
Competitive Environment in the Teen/College Apparel Market
Radio Shack and Best Buy: Comparing Financial Performance
Stephanie’s Boutique: Selecting a Store Location
Hutch: Locating a New Store
Home Depot Changes Directions
Can Wal-Mart Improve Its Company Image?
Avon Embraces Diversity
Abercrombie & Fitch: Hiring for Looks
Lawson Sportswear
Salon-Only Hair Care Products Found Outside the Salon
SaksFirst Builds Customer Relationship
Men’s Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value
Nolan’s Finest Foods: Category Management
Developing a Buying Plan for Hughe’s
McFadden’s Department Store: Preparation of a Merchandise Budget Plan
eBay
How Much for a Good Smell?
Promoting a Sale
Enterprise Builds on People
Diamond in the Rough
Borders Bookstore: A Merchandise Display Problem
Fresh Ideas in Grocery Store Layout
Sephora
A Stockout at Discmart: Will Substitution Lead to Salvation
Customer Service and Relationship Management at Nordstrom
Retailers and Sustainable Development in the U.K.
Lindy’s Bridal Shoppe
Starbucks Coffee Company
New Product Development at Yankee Candle Company
Interviewing for a Management Trainee Position
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

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