Survey Research Handbook

ISBN-10: 0072945486
ISBN-13: 9780072945485
Edition: 3rd 2004 (Revised)
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Book details

List price: $155.33
Edition: 3rd
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Publication date: 11/24/2003
Binding: Paperback
Pages: 496
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.574
Language: English

Planning and Designing the Survey
Initiating a Survey
Planning the Project
Designing the Sample
Developing Survey Instruments
Composing Questions
Creating Item Scales
Building Questionnaires
Collecting and Processing Data
Self-Administered Surveys
Collecting Interview Data
Processing Data
Interpreting and Reporting Results
Describing Data Distributions
Measuring item Interactions
Reporting the Information
Appendix
Conducting Focus Groups
Conducting Experiments
Presenting Survey Results
Glossary
Index

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