Survey Research Handbook

ISBN-10: 0072945486
ISBN-13: 9780072945485
Edition: 3rd 2004 (Revised)
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List Price: $155.33
Edition: 3rd
Copyright Year: 2004
Publisher: McGraw-Hill Higher Education
Publication Date: 11/24/2003
Binding: Paperback
Pages: 496
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.574
Language: English

Planning and Designing the Survey
Initiating a Survey
Planning the Project
Designing the Sample
Developing Survey Instruments
Composing Questions
Creating Item Scales
Building Questionnaires
Collecting and Processing Data
Self-Administered Surveys
Collecting Interview Data
Processing Data
Interpreting and Reporting Results
Describing Data Distributions
Measuring item Interactions
Reporting the Information
Conducting Focus Groups
Conducting Experiments
Presenting Survey Results

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