Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media with PowerWeb

ISBN-10: 0072935189
ISBN-13: 9780072935189
Edition: 5th 2004
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Book details

Edition: 5th
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Binding: Paperback
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.430
Language: English

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Foundations Introduction
History of Broadcast Media
History of Cable, Home Video and the Internet
Audio and Video Technology
How It Is
Radio Today
Television Today
The Internet and New Media
How It's Done
The Advertising Marketplace
Radio Programming
Television Programming
How It's Controlled
Rules and Regulations
Self-Regulation and Ethics
What It Does
Ratings and Audience Feedback
Effects
The International Scene
Table of Contents provided by Publisher. All Rights Reserved.

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