Business Models A Strategic Management Approach

Name: Business Models A Strategic Management Approach
Price: 5.7 USD
Availability: InStock
ISBN: 9780072883640

ISBN-10: 0072883642

ISBN-13: 9780072883640

Edition: 2004

Authors: Allan Afuah

List price: $111.56

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Description:

Business models are about making money and most firms are in business to make money. This text draws on the latest research in strategic management to examine business models explicitly and fully. It explores which activities a firm performs, how it carries them out, and when it executes them to make a profit.

Book details

List price: $111.56
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Publication date: 8/22/2003
Binding: Paperback
Pages: 432
Size: 8.25" wide x 10.00" long x 0.75" tall
Weight: 1.672
Language: English




Positions, Activities, Resources, Industry Factors, and Cost



Introduction and Overview



Customer Value and Relative Positioning



Pricing to Optimize Revenues



Sources of Revenues and Market Targets



Connected Activities for a Profitable Business Model



Resources and Capabilities: The Roots of Business Models



Executing a Business Model



Innovation, Sustainability, and Change



Analyzing the Cost of a Business Model



Analyzing the Sources of Profitability and Competitive Advantage in a Business Model



Financing and Valuing a Business Model



Business Model Planning Process



Corporate Social Responsibility and Governance



CasesCase



Viagra: A Hard Act to FollowCase



Eclipse: The Next Big Thing in Small AircraftCase



Salton Inc. and the George Foreman GrillCase



Satellite Digital Audio Radio Service (SDARS)Case



Segway: Segue to...Case



LEGO Bionicle: The Building Blocks to Core Competency?Case



KPN Mobile and the Introduction of i-Mode in EuropeCase



Lipitor: At the Heart of Warner-LambertCase



Bay: Growing the World's Largest Online Trading CommunityCase



Borders: Responding to Change