Consumer Behavior : Building Marketing Strategy (with DDB Needham Data Disk)

ISBN-10: 0072865490
ISBN-13: 9780072865493
Edition: 9th 2004 (Revised)
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Book details

Edition: 9th
Copyright year: 2004
Publisher: McGraw-Hill Higher Education
Binding: CD-ROM 
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.696
Language: English

Introduction
Consumer Behavior and Marketing Strategy
External Influences
Cross-cultural Variations in Consumer Behavior
The Changing American Society Values
The Changing American Society: Demographics and Social Stratification
The Changing American Society: Subcultures
The American Society: Families and Households
Group Influences on Consumer Behavior
Internal Influences
Perception
Learning, Memory and Product Positioning
Motivation, Personality and Emotion
Attitudes and Influencing Attitudes
Self-Concept and Lifestyle
Consumer Decision Process
Situational Influences
Consumer Decision Process and Problem Recognition
Information Search
Alternative Evaluation and Selection
Outlet Selection and Purchase
Postpurchase Processes, Customer Satisfaction, and Customer Commitment
Organizations as Consumers
Organizational Buyer Behavior
Consumer Behavior and Marketing Regulation
Marketing Regulation and Consumer Behavior
Table of Contents provided by Publisher. All Rights Reserved.

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