Introduction to Communication Research

ISBN-10: 0072862955
ISBN-13: 9780072862959
Edition: 4th 2008 (Revised)
Authors: John C. Reinard
List price: $141.00
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Description: This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background.  More...

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Book details

List price: $141.00
Edition: 4th
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 5/10/2007
Binding: Paperback
Pages: 768
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 2.398
Language: English

This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.

Introduction to the Field
The Role of Research in Communication
Communication Research Problems and Hypotheses
Understanding Rudiments of Research Reasoning
Conceptualizations in Communication Research
Using Communication Research Sources
Communicating Communication Research: Constructing and Assessing Research
Design of Research
Conducting Textual and Content Analyses
Participant Observation Research
Measurement in Communication Research
Design of Descriptive Empirical Research in Communication
Design of Experimental Research in Communication
Sampling
Statistical Analysis of Data
Descriptive Statistics
Introductory Inferential
Hypothesis Testing with Two Means
Introductory Inferential
Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL
Glossary Tables: Normal curve, t, F, chi square
Index of Names
Index of Topics

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