SimMarket Research: Playbook for Students

Name: SimMarket Research: Playbook for Students
Availability: OutOfStock
ISBN: 9780072839685

ISBN-10: 0072839686

ISBN-13: 9780072839685

Edition: 1st 2003

Authors: Nancy J. Nentl, Craig Miller

List price: $63.90

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Each 'SimMarket Research' module uses today's hottest marketing and financial analysis to underscore the importance of making quality management decisions. All of the modules stress the importance of optimizing short-term revenue gains and long-term profitability (customer lifetime value).

Book details

List price: $63.90
Edition: 1st
Copyright year: 2003
Publisher: McGraw-Hill College
Binding: Paperback
Pages: 66
Size: 8.25" wide x 10.50" long x 0.25" tall
Weight: 0.396
Language: English