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Strategic Management with PowerWeb and Business Week Card

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ISBN-10: 0072831545

ISBN-13: 9780072831542

Edition: 8th 2003

Authors: John Pearce, Richard Robinson

List price: $146.56
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Description:

This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of Business Week cases are woven into the text.
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Book details

List price: $146.56
Edition: 8th
Copyright year: 2003
Publisher: McGraw-Hill Higher Education
Publication date: 8/19/2002
Binding: Mixed Media
Size: 8.00" wide x 10.00" long x 1.50" tall
Weight: 4.334
Language: English

John Pearce (Wayne, PA) teaches at Villanova University.

Overview of Strategic Management
Strategic Management
Strategy Formulation
Defining the Company's Mission and Social Responsibility
The External Environment
The Global Environment: Strategic Considerations for Multinational Firms
Internal Analysis
Formulating Long-Term Objectives and Grand Strategies
Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages
Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversififcation and Building Shareholder Value
Strategy Implemention
Implementing Strategy Through Short Term Objectives, Functional Tactics, Reward System, and Employee Empowerment
Implementing Strategy: Structure, Leadership and Culture
Strategic Control and Continuous Improvement Guide to Strategic Management Case Analysis
Cases
Business Week Cases
Ryanair: Europe's Southwest?
UPS vs. FedEx: Ground Wars
Wine Wars
Sun Microsystems
Best Buy Enters the PC Market
Carly Fiorina's Proposal: Merge HP & Compaq
Compaq If the H-P Merger Falls Through
Telecom Meltdown
Motorola
Nokia
AT&T: Is This the Beginning of the End?
AOL-Time Warner
Rethinking the Internet
Microsoft's Great Web Offensive
Excite@Home
Cisco
Ebay
Ford
Volkswagen
Hyundai Gets Hot
GM-Daewoo Deal
Tyco (A)
Tyco (B): Tyco's About Face
Pearson PLC
MTV Goes Global
Traditional Cases
Toys-R-Us [A] in the Online Toy BusinessToys-R-Us [B] Forms an Online Alliance
WalMart Stores, Inc.: Strategies for Dominance in the New Millennium
Kmart Corporation [A]: Seeking Customer AcceptanceKmart [B]: Bankruptcy 2002
Moss Adams LLP
Napster and MP3: Redefining the Music Industry
Colorado Creative Music
Green Mountain Coffee Roasters [A]
easyJet: The Web's Favorite Airline
The North Face, Inc. [A]The North Face, Inc. in 2000 [B]
Swatch and the Global Watch Industry
The Wall Street Journal: Print vs. Interactive
USA Today: The Nation's Newspaper and the World's Online News Source
DoubleClick, Inc
Avid Technology, Inc
ZAP and the Electric Vehicle Industry
Battle in the Air [A]: Intrinsic and China's Wireless Industry
Robin Hood
The Kimpton Hotel and Restaurant Group
R. David Thomas, Entrepreneur: The Wendy's StoryWendy's [B]: Returning to Its Entrepreneurial Roots?
Frisbie Tool & Die
ABB in the New Millennium: New Leadership, New Strategy, New Organization
Hewlett-Packard's Home Products Division in Europe (1996-2000)
Philip Condit and the Boeing 777: From Design and Development to Production and Sales
The Comeback of Caterpillar, 1985-2001
Kikkoman Corporation: Market Maturity, Diversification, and Globalization
Table of Contents provided by Publisher. All Rights Reserved.