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International Business : The Challenge of Global Competition with Map, PowerWeb, and CESIM Simulation

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ISBN-10: 007248554X

ISBN-13: 9780072485547

Edition: 8th 2002

Authors: Donald Ball, Wendell H. McCulloch, Paul L. Frantz, Michael Geringer, Michael Minor

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Book details

Edition: 8th
Copyright year: 2002
Publisher: McGraw-Hill Higher Education
Binding: Hardcover
Size: 8.75" wide x 10.75" long x 1.25" tall
Weight: 4.290
Language: English

J. Michael Geringer is a professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy…    

Michael S. Minor is professor of marketing and international business at the University of Texas, Pan American. He was educated at the University of North Carolina, American University, and Cornell and holds a PhD from Vanderbilt University. His research focuses on comparative consumer behavior, international marketing strategy, political risk, and the consumption of high-technology experiential products. He has published in the Journal of International Business Studies, the Journal of Consumer Marketing, International Studies of Management and Organization, the Journal of Services Marketing, International Business Review, Journal of Interactive Advertising, and elsewhere. He has written…    

Part I The Nature of International Business Ch 1 The Rapid Change of Global Business Ch 2 Trading and Investing in International Business (includes distributive forces) Ch 3 Economic Theories of International Business Part 2 The International Environment Ch 4 The Dynamics of International Organizations Ch 5 Understanding the International Monetary System Part 3 The Foreign Environmental Forces Ch 6 Financial Forces: Influencing International Business Ch 7 Economic and Socioeconomic Forces Ch 8 Physical and Environmental Forces Ch 9 Sociocultural Forces Ch 10 Political Forces Ch 11 Legal Forces Ch 12 Labor Forces Ch 13 Competitive Forces Part 4 The Organizational Environment Ch…