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Acknowledgments | |
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Introduction | |
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Get Started with eBay | |
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Become an eBay Auction Expert | |
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Set Goals for Your eBay Business | |
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Know How eBay Auctions Work | |
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Get the Hardware and Software You Need | |
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Follow the Eight-Step eBay Sales Plan | |
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Start Selling with eBay | |
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Learn the Culture of eBay | |
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Do Your Research | |
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Get Registered | |
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Get the Computer Equipment You Need | |
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Become an eBay Auctioneer | |
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Custom-Design Your eBay Business | |
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Pick the Auction That's Right for You | |
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Decide How to Take and Store Auction Photos | |
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Figure Out Your Payment Options | |
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Pick Your Shipping Options | |
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Conduct Your First Auction | |
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Keep Your Store Well Stocked | |
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Improve Your Competitive Edge | |
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Tips and Strategies for Online Sellers | |
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Work for the Long Term | |
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Be Community-Minded | |
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Relax, It's Only a Sale | |
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Buy Strategically So You Can Resell | |
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Spruce Up Your Auction Presentation | |
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Create a Sales Template | |
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Fine-Tune Your Descriptions | |
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Dress Up Your Descriptions | |
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Make Your Auction Count with a Counter | |
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Use eBay Seller's Assistant | |
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Manage Multiple Auctions | |
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Start with eBay's Management Tools | |
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Find a Third-Party Auction Manager | |
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Create Your Own Web Pages | |
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MeBay: Create an About Me Page | |
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Publish Your Own Web Site | |
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Create Digital Images That Sell | |
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Capture Those Images | |
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Create Images That Attract | |
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Find a Home for Your Images | |
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Business Practices for eBay | |
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Accept Payments and Serve Your Customers | |
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Provide Customer Service | |
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Keep It Simple: Checks and Money Orders | |
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Offer PayPal and Other Payment Services | |
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Accept Credit Card Payments | |
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Convert Currency | |
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Make Sure Your Goods Reach Their Destination | |
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Pack 'n' Ship Like a Pro | |
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Choose Your Shipping Options | |
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Reach International Buyers | |
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Meet Other Auction Hounds | |
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Use Feedback to Your Advantage | |
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Observe Good E-Mail Manners | |
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Frequent eBay's Discussion Boards and Cafes | |
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Send Emergency Messages | |
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Give to Charitable Causes | |
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Sell Specialty Items on eBay | |
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Drive Home the Deal on eBay Motors | |
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Avoid the Used-Car Lot | |
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Get Your Bankroll Rolling | |
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Get Your Auction in Gear | |
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Complete the Transaction | |
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Auction Off Business Goods and Services | |
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Buy or Sell What You Need to Run a Business | |
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"Lots" of Items Mean Lots of Sales | |
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Look for Local Buyers | |
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Buy Surplus from Uncle Sam | |
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Hang Out Your Shingle on eLance | |
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Sell at Fixed Price: eBay Stores and Half.com | |
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Create an eBay Store | |
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Fix Your Price on Half.com | |
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Feedback and Customer Service | |
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Get Instant Results with eBay Live Auctions | |
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Get Acquainted with eBay Live Auctions | |
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Become a Live Auctions Seller | |
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Find a Consignment Seller | |
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Keep Your eBay Business Running Smonthly | |
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Protect Yourself and Your Customers | |
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Control Who Bids and Buys from You | |
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Build Your Credibility | |
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Keep Your Transactions Trouble Free | |
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Fulfill Your Accounting and Tax Requirements | |
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What's Different about Being Self-Employed? | |
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Perform the Basic Accountign Practices | |
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Deduce Your Business Deductions | |
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Find Accounting Help Online | |
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Use Accounting Software | |
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Keep Your eBay Business Legal | |
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Copyright and Trademark Concerns | |
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Decide on a Legal Form for Your Business | |
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Comply with Licensing and Trade Restrictions | |
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What to Do in Case of Trouble | |
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If the Transaction Falls Through | |
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If Problems Occur after You Ship | |
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If Problems Occur During the Sale | |
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How to Resolve a Dispute | |
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Glossary | |
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Index | |