Whole Brain Business Book Unlockingthe Power of Whole Brain Thinking in Organizations and Individuals

ISBN-10: 0071843825
ISBN-13: 9780071843829
Edition: 2nd 2015
Authors: Herrmann-Nehdi
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Description: The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain MethodologyPacked with new research, updated examples, and more actionable content, The Whole Brain Business Book  More...

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Book details

List price: $33.95
Edition: 2nd
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 5/22/2015
Binding: Paperback
Pages: 384
Size: 6.25" wide x 9.00" long x 1.50" tall
Weight: 1.496

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain MethodologyPacked with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

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