One Simple Idea for Startups and Entrepreneurs Live Your Dreams and Create Your Own Profitable Company

ISBN-10: 0071800441
ISBN-13: 9780071800440
Edition: 2013
Authors: Stephen Key
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Book details

List price: $34.95
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 10/22/2012
Binding: Hardcover
Pages: 256
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 1.144
Language: English

Stephen Key has successfully licensed more than 20 simple ideas that have generated billions of dollars of revenue. His “10 Steps to Bring Your Idea to Market” course, which can be found at www.inventright.com, has attracted more than 10,000 students around the world.

Preface
Acknowledgments
Introduction
Opportunities for Inventor-Entrepreneurs in the Twenty-First Century
My Journey
Successful Inventor-Entrepreneurs in This Book
Finding a Mentor
Do You Have What It Takes?
Entrepreneur: Born or Made?
Does the Shoe Fit?
Startup Enemy Number One: Fear
Why I Took the Leap and Started a Business with One Simple Idea
Keep It Simple
What Is a Simple Idea?
Creating a Product That Will Sell
Test the Market
Creating a Product That Is Simple to Produce
Is It a Money-Maker?
Watch Your Back
Outsmart the Competition
Build Partnerships
Protect Your Idea
Ready, Set, Launch!
No MBA? No Problem!
Do You Need a Business Plan?
Show Me the Money!
Setting Up Your Business
Flip the Switch
Product Design Package
Packaging
Finding the Right Manufacturer
Logistics
Getting Off to a Good Start
Power Marketing Made Simple
What's Brand Got to Do with It?
Create Demand and Drive Sales
Get the Word Out on a Limited Budget
Hitch Your Wagon to Someone Else's Star
a Winning and Losing at Retail
Start Local, Go National, Grow Global
How to Get Your Product into Retail Stores
On the Shelves of Giants
Other Retailing Options
Creating Happy Campers and Repeat Sales
Managing the Monster
Taking Care of Business
Be Careful What You Wish For
When the Going Gets Tough
Cruise, Expand, or Sell
Appendix: Valuable Resources
Index

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