Social Marketology Improve Your Social Media Processes and Get Customers to Stay Forever

ISBN-10: 0071790497

ISBN-13: 9780071790499

Edition: 2012

Authors: Ric Dragon

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Description:

This text explains how to launch and sustain powerful programs using elements from a variety of well-established frameworks. It gives marketing professionals the insight and knowledge to map opportunities for their organisation's goals, and construct feedback loops and metrics for making important adjustments quickly and easily.
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Book details

List price: $25.00
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 6/15/2012
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 1.298
Language: English

Ric Dragon has more than 16 years of experience in online marketing and software development. He is cofounder of the software and web development company Oxclove Workshop, where he was instrumental in business process analysis, information architecture, and process improvement. Dragon is the cofounder and CEO of DragonSearch, where he has led social media strategy for Steuben, the Grammy Foundation, Raritan, and other organizations.

Foreword
Acknowledgments
Introducing Social Marketology
D�j� Vu: Patterns in Social Media
Herding Cats: Managing the Social Media Team
Envisioning Results: Focusing on Desired Outcomes
Awakening the Brand: Humanizing It with Personality and Voice
Finding the Fringe: Identifying Customer Microsegments
Birds of a Feather: Belonging to a Community
Chasing the Whales: Going for the Influences
The Ball in Motion: Creating an Action Plan
Are We There Yet? Measuring Your Progress
Egg on Your Face: Avoiding the Big Mistakes
Creative Juice: The Laboratory for Innovative Social Media
Here We Go Again: Measuring and Improving the Social Media Marketing Process
Notes
References
Index
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