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Product Manager's Handbook

ISBN-10: 0071772987
ISBN-13: 9780071772983
Edition: 4th 2012
Authors: Linda Gorchels
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Book details

List price: $65.00
Edition: 4th
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 9/7/2011
Binding: Hardcover
Pages: 400
Size: 6.50" wide x 9.10" long x 1.25" tall
Weight: 1.540
Language: English

Preface
Acknowledgments
Bedrock Concepts
The Multifaceted Nature of Product Management Jobs and Structure
Leadership and Management Competencies
Business Competencies
Intelligence Gathering
Planning Frameworks
Upstream Product Management Strategic Lew Products and Initiatives
Road Maps, Innovation, and The Fuzzy Front End
Creating-and Getting Approval For-Business Cases
Overseeing The New Product Projects
Formulating and Executing Launch Plans
Downstream Product Management Ongoing Life-Cycle Management and Growth
Life-Cycle Management
Managing Brand Equity
Marketing Strategy and Go-To-Market Efforts
Fine-Tuning
Establishing A Global Mindset
Goal and Performance Alignment
Notes
Index

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