Likeable Social Media How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

ISBN-10: 0071762345
ISBN-13: 9780071762342
Edition: 2011
Authors: Dave Kerpen
List price: $13.99 Buy it from $2.89
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Book details

List price: $13.99
Copyright year: 2011
Publisher: McGraw-Hill Professional Publishing
Publication date: 7/1/2011
Binding: Paperback
Pages: 288
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.056
Language: English

Dave Kerpen is cofounder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with offices in New York, Boston, and Chicago. Likeable was named one of the best places to work in New York City by "Crain's" in 2

Acknowledgments
Introduction
Listen First, and Never Stop Listening
Way Beyond "Women 25 to 54": Define Your Target Audience Better than Ever
Think�and Act�Like Your Consumer
Invite Your Customers to Be Your First Fans
Engage: Create True Dialogue with, and Between, Your Customers
Respond Quickly to Ail Bad Comments
Respond to the Good Comments, Too
Be Authentic
Be Honest and Transparent
Should You Ask a Lot of Questions?
Provide Value (Yes, for Free!)
Share Stories (They're Your Social Currency!)
Inspire Your Customers to Share Stories
Integrate Social Media into the Entire Customer Experience
Use Social Network Ads for Greater Impact
Admit When You Screw Up, Then Leverage Your Mistakes
Consistently Deliver Excitement, Surprise, and Delight
Don't Sell! Just Make It Easy and Compelling for Customers to Buy
Conclusion: Just Be Likeable
Appendix: A Refresher Guide to the Social Networks That Matter Most
Notes
Index

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