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Get Content Get Customers Turn Prospects into Buyers with Content Marketing

ISBN-10: 0071625747
ISBN-13: 9780071625746
Edition: 2009
List price: $23.00 Buy it from $3.00
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Book details

List price: $23.00
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 4/29/2009
Binding: Paperback
Pages: 224
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.836
Language: English

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resourcefor content marketing. Newt Barrett is president of Content Marketing Strategies, a firmthat helps businesses market their products and services through relevant content.

Foreword
Introduction
Coping with the Content Marketing Revolution
The Shift to Content Marketing
Six Reasons Businesses Are Making the Change to Content Marketing
How to Put Content Marketing to Work
How to Develop a Content Marketing Mindset-and a Process to Match-within Your Organization
How to Select the Content Types That Best Match Your Strategy
Making Great Content Happen
Putting the "Marketing" in Content Marketing
Learning from Smart Marketers-Best Practice Success Stories
Best Practice Success Stories Overview
Yes, Content Marketing Can Make Welding Cool
Creative Content Marketing Enables a David to Compete Successfully against Goliaths
Finally, a PR Agency That Understands both Boomers and Blogging!
How to Create a World-Class Web Site for a Superb Nonprofit-without Breaking the Bank
Solopreneur Sagas-Even Microbusinesses Make Content Marketing Pay Off
Content Marketing Pays Off on the Bottom Line in Australia
You Can Trust Northern Trust to Deploy a Great Content Marketing Strategy
Leveraging Content Marketing to Strengthen Member and Community Relationships
At Best Buy, It's All about Strengthening Customer Relationships
Using Content Marketing to Accelerate the Acceptance of a Concept and a Product
Preserving the Value of Content
ThomasNet-A Content Marketer's Content Marketer
E-mail Software Provider Teaches Customers to Market Effectively
U.K. Law Firm Uses Content Marketing to Build Powerful New Brand
Rockwell Automation Uses Content Marketing to Be Global, Local, and Cost-Effective
Putting the Lessons into Action
Top 10 Content Marketing Lessons Learned from Successful Practitioners
An In-Depth Case Study-Developing a Content Marketing Strategy from Start to Finish
Marketing Survival
Notes
Acknowledgments
Index

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