Brand Called You Make Your Business Stand Out in a Crowded Marketplace

ISBN-10: 0071597506

ISBN-13: 9780071597500

Edition: 2009

List price: $20.00 Buy it from $2.00
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Description:

The international bestseller-now updated for an even bigger, brand-savvy market ..Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. ..Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.-Robert G. Allen and Mark Victor Hansen, coauthors,The One-Minute Millionaire .
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Book details

List price: $20.00
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 10/24/2008
Binding: Paperback
Pages: 288
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 1.056
Language: English

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

Introduction: Theory, Schemory, I've Got a Business to Run
The DNA of a Personal Brand
Why Brand Yourself?
How Personal Branding Works
Getting and Keeping the Cream of the Crop
The Brand with Three Brains
Specialize or Spend
Branding Channels
Creating Customer Delight
Anatomy of a Personal Brand
Brand Identity
Personal Brochure and Personal Postcard
The Internet
Public Relations and Community Outreach
Networking and Referrals
Advertising
It's Alive! Bringing Your Brand to Life in 12 Months
Create Your Branding Strategy
Launch Your One-Year Branding Plan
Maintaining and Defending Your Brand
Resources
Index
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