Innovation Power Plays How the World's Hottest Change Agents Reach the Top of Their Game

ISBN-10: 0071486313
ISBN-13: 9780071486316
Edition: 2008
List price: $16.95
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Description: Learn the Plays Make Your Move *Fire up the engine of your company's vision like Norbert Reithofer did at BMW *Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy *Follow Bernard Arnult's example at Louis Vuitton  More...

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Book details

List price: $16.95
Copyright year: 2008
Publisher: McGraw-Hill Companies, The
Publication date: 1/22/2008
Binding: Paperback
Pages: 192
Size: 5.25" wide x 8.50" long x 0.50" tall
Weight: 0.440
Language: English

Learn the Plays Make Your Move *Fire up the engine of your company's vision like Norbert Reithofer did at BMW *Cut through a tired routine the way Jody Thompson and Cali Ressler have at Best Buy *Follow Bernard Arnult's example at Louis Vuitton to put your customer satisfaction in the bag * Focus on a new business plan with Antonio M. Perez at Kodak And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

Introduction
Kodak's Moment of Truth
No Schedules, No Meetings, No Joke at Best Buy
The Soul of a New Microsoft
JPMorgan's Grand Design
BMW's Dream Factory
The Vuitton Money Machine
A Sea Change in Software at SAP
Why Kraft Is on a Crash Diet
Repositioning Any Brand with Pop Culture
Trends: Speed Demons
Viewpoint: Five Common Mistakes in Innovation
Viewpoint: Making Online Pay
Viewpoint: HP's Cultural Revolution
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