Why Customers Do What They Do Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

Name: Why Customers Do What They Do Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Price: 7.26 USD
Availability: InStock
ISBN: 9780071460361

ISBN-10: 0071460365

ISBN-13: 9780071460361

Edition: 2006

Authors: Marshal Cohen

List price: $30.00

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Description:

A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language Marshal Cohen, one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of today's consumer. Cohen draws on years of market research from the NPD Group as he identifies the trends that impact every business and drive consumer behavior. His never-before-published 5E approach for reaching consumers--Educate, Explore, Elevate, Entertain, and Evaluate--delivers the tools to help you rethink business strategies and leverage upcoming consumer trends.

Book details

List price: $30.00
Copyright year: 2006
Publisher: McGraw-Hill Education
Publication date: 11/16/2005
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English



Introduction



Connecting with a Moving Target



Do You BOGO?



We Finally Got a Piece of the Pie



Formulating Your Value Equation



The Thinning Middle



The Supersizing of America



Did You Just Call Me Ma'am?



The Five E's of Marketing



Marketing Strategies for the Future



An Action Plan for Fulfilling Customer Aspirations


Index