Persuasive Proposals and Presentations 24 Lessons for Writing Winners

Name: Persuasive Proposals and Presentations 24 Lessons for Writing Winners
Price: 103.76 USD
Availability: InStock
ISBN: 9780071450898

ISBN-10: 0071450890

ISBN-13: 9780071450898

Edition: 2005

Authors: Heather Pierce

List price: $7.95

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Description:

This book speaks directly to sales and marketing professionals and managers, showing them how to write proposals and presentations that sell It takes a short, no-nonsense approach, and delivers the lessons that make the difference between being the winner and being an "also-ran." Will be augmented by an MHPE web site that offers additional supporting materials.

Book details

List price: $7.95
Copyright year: 2005
Publisher: McGraw-Hill Companies, The
Publication date: 11/19/2004
Binding: Comb Bound
Pages: 64
Size: 5.80" wide x 8.80" long x 0.21" tall
Weight: 0.286
Language: English

Heather Pierce is a veteran business communications writer who has created hundreds of winning proposals and presentations for Fortune 100 corporations and has written for industry magazines, newsletters, and online publications.




Develop a winning strategy


Get agreement up front


Involve the experts


Read between the lines


Write for your audience


Focus on a theme


Use their questions to frame your benefits


Detail your qualifications


Draw on industry experience


Substantiate bold claims


Use endorsements to make your case


Show them how they benefit


Stand out as uniquely qualified


Pull the best from old winners



Be clear, concise, and organized


Organize material exactly as they do


Use plenty of heads and subheads


Address all subquestions individually


Answer it each time it comes up


Put it in the appendix


Sound like a well-informed friend


Stick to the point


Get rid of jargon


Use lots of white space and wide margins


Insist on perfect grammar, spelling, and punctuation


Go to extraordinary lengths to follow instructions