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Southwest Airlines Way

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ISBN-10: 0071428976

ISBN-13: 9780071428972

Edition: 2002

Authors: Jody Hoffer Gittell

List price: $24.95
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Book details

List price: $24.95
Copyright year: 2002
Publisher: McGraw-Hill Professional Publishing
Publication date: 1/1/2003
Binding: E-Book 
Pages: 320
Language: English

Jody Hoffer Gittell teaches human resource management and organizational theory at Brandeis University's Heller School for Social Policy and Management. She serves as Director of the Relational Coordination Research Collaborative, and Acting Director of the MIT Leadership Center. Gittell's research explores how coordination by front-line workers contributes to quality and efficiency outcomes in service settings, with a particular focus on the airline and healthcare industries. She has developed a theory of relational coordination, proposing that highly interdependent work is most effectively coordinated through relationships of shared goals, shared knowledge and mutual respect, and…    

Prefacep. xi
Acknowledgmentsp. xv
High Performance Relationships--The Key to Southwest's Successp. 1
From Love Field to the World's Most Successful Airlinep. 3
Efficiencyp. 6
Qualityp. 6
Controlled Growthp. 7
Demand for Reliable Low-Fare Travelp. 8
Competitive Threatsp. 9
Success Factors--Leadership, Culture, Strategy, and Coordinationp. 12
Behind These Success Factors--High Performance Relationshipsp. 16
How Southwest Uses High Performance Relationships to Overcome Strategic Challengesp. 18
The Productivity Disadvantages of Short-Haul Flyingp. 18
Achieving Quick Turnaroundsp. 22
Coordination through High Performance Relationshipsp. 22
Other Possible Responses to the Same Challengesp. 23
Summing Upp. 24
Southwest versus American Airlines--The Power of Relational Coordinationp. 25
Communicationp. 26
Relationshipsp. 29
Coordinating through Relationshipsp. 35
Southwest versus Continental, American, and United: Relational Coordination Pays Offp. 38
Findingsp. 39
Improving Both Quality and Efficiencyp. 41
Why Relational Coordination Works: The Power of Collective Identityp. 42
How Relational Coordination Works in Other Industries--The Case of Health Carep. 44
The Challenge of Coordinating Patient Carep. 44
Performance Effects of Relational Coordinationp. 46
Findingsp. 47
When Relational Coordination Matters Most for Performancep. 48
Summing Upp. 51
Ten Southwest Practices for Building High Performance Relationshipsp. 53
Lead with Credibility and Caringp. 56
Leadership at Southwest Airlinesp. 57
Leadership at Continental Airlinesp. 59
Leadership at United Airlinesp. 62
Leadership at American Airlinesp. 63
Southwest's Leadership Transitionp. 68
Southwest's Top Management Teamp. 69
Summing Upp. 72
Invest in Frontline Leadershipp. 73
Supervision at Southwest Airlinesp. 74
Benefits of High Supervisory Staffing Levelsp. 76
Supervision at Continental Airlinesp. 77
Supervision at United Airlinesp. 77
Supervision at American Airlinesp. 79
The Southwest Differencep. 81
The Case for Reduced Supervisory Staffingp. 81
The Case for Increased Supervisory Staffingp. 82
Summing Upp. 83
Hire and Train for Relational Competencep. 85
Hiring and Training at Southwest Airlinesp. 86
Benefits of Hiring for Relational Competencep. 91
Hiring and Training at United Airlinesp. 92
Hiring and Training at Continental Airlinesp. 95
Hiring and Training at American Airlinesp. 96
Summing Upp. 99
Use Conflicts to Build Relationshipsp. 101
Conflict Resolution at Southwest Airlinesp. 102
Benefits of Conflict Resolutionp. 105
Conflict Resolution at United Airlinesp. 105
Conflict Resolution at Continental Airlinesp. 108
Conflict Resolution at American Airlinesp. 109
How Conflict Resolution Evolved at Southwestp. 110
Summing Upp. 112
Bridge the Work/Family Dividep. 114
Encouraging Employees to Be Themselves at Workp. 116
Recognizing Personal Pain and Triumphp. 118
Employee and Family Identification with the Organizationp. 119
The Culture Committeep. 119
Giving to the Communityp. 120
Efforts to Bridge the Work/Family Dividep. 121
Preventing Work from Overwhelming Family and Communityp. 122
Summing Upp. 122
Create Boundary Spannersp. 124
Boundary Spanning at Southwest Airlinesp. 126
Benefits of the Boundary Spanner Rolep. 128
Boundary Spanning at United Airlinesp. 129
Boundary Spanning at Continental Airlinesp. 129
Boundary Spanning at American Airlinesp. 130
Southwest's Boundary Spanners in Actionp. 132
The Boundary Spanner as Relationship Builderp. 137
Summing Upp. 137
Avoid Finger Pointing--Measure Performance Broadlyp. 139
Performance Measurement at Southwest Airlinesp. 140
Benefits of Cross-Functional Performance Measurementp. 141
Performance Measurement at United Airlinesp. 142
Performance Measurement at Continental Airlinesp. 144
Performance Measurement at American Airlinesp. 146
Accountability versus Learningp. 149
A Different Approach to Performance Measurement at Southwestp. 152
Summing Upp. 153
Keep Jobs Flexible at the Boundariesp. 155
Job Flexibility at Southwest Airlinesp. 156
Benefits of Job Flexibilityp. 158
Job Flexibility at Continental Airlinesp. 158
Job Flexibility at United Airlinesp. 160
Job Flexibility at American Airlinesp. 162
Why Flexible Boundaries Are So Uncommonp. 163
Summing Upp. 164
Make Unions Your Partners, Not Adversariesp. 165
Labor Relations at Southwest Airlinesp. 168
Labor Relations at Continental Airlinesp. 172
Labor Relations at United Airlinesp. 174
Labor Relations at American Airlinesp. 178
Summing Upp. 181
Build Relationships with Your Suppliersp. 183
Partnering with Airportsp. 184
Partnering for Security after September 11, 2001p. 186
Partnership Challengesp. 187
Partnering with Air Traffic Controlp. 189
Partnering with Aircraft Manufacturersp. 190
Benefits of Partnering with Your Suppliersp. 191
Summing Upp. 193
Building High Performance Relationships--And Keeping Themp. 195
How the Ten Southwest Practices Reinforce (or Undermine) Each Otherp. 197
Lead with Credibility and Caringp. 199
Invest in Frontline Leadershipp. 200
Hire and Train for Relational Competencep. 200
Use Conflicts to Build Relationshipsp. 201
Bridge the Work/Family Dividep. 202
Create Boundary Spannersp. 203
Measure Performance Broadlyp. 203
Keep Jobs Flexible at the Boundariesp. 204
Make Unions Your Partners, Not Adversariesp. 205
Build Relationships with Your Suppliersp. 205
Summing Upp. 206
Learning from Southwest--Efforts by American, Continental, United, and JetBluep. 208
Efforts by Other Airlines to Learn from Southwestp. 209
American Airlinesp. 211
Continental Litep. 215
The United Shuttlep. 219
JetBlue Airwaysp. 222
Summing Upp. 228
Thriving under Pressure--Southwest's Response to September 11 and Other Crisesp. 230
Resilience in the Face of Competitionp. 231
Resilience in the Face of Growthp. 233
Response to the Crisis of September 11, 2001p. 236
US Airways' Responsep. 236
American Airlines' Responsep. 239
Continental Airlines' Responsep. 241
Southwest Airlines' Responsep. 242
Layoffs as a Response to Crisisp. 243
The Role of Financial Reservesp. 244
Summing Upp. 247
Implementing High Performance Relationships in Your Organizationp. 250
Lead with Credibility and Caringp. 251
Invest in Frontline Leadershipp. 252
Hire and Train for Relational Competencep. 253
Use Conflicts to Build Relationshipsp. 255
Bridge the Work/Family Dividep. 256
Create Boundary Spannersp. 256
Measure Performance Broadlyp. 258
Keep Jobs Flexible at the Boundariesp. 260
Make Unions Your Partners, Not Adversariesp. 262
Build Relationships with Your Suppliersp. 263
Maintain Financial Reservesp. 264
Summing Upp. 266
Appendixesp. 267
Endnotesp. 287
Indexp. 311
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