Power Sales Writing

ISBN-10: 0071410333
ISBN-13: 9780071410335
Edition: 2nd 2003
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Description: In 'Power Sales Writing' the author shares strategies that copy writers can use to beat the competition, as well as the secrets to building and maintaining profitable relationships with customers and clients.

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Book details

List price: $10.95
Edition: 2nd
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Publication date: 7/21/2003
Binding: Paperback
Pages: 144
Size: 6.00" wide x 7.75" long x 0.50" tall
Weight: 0.484
Language: English

In 'Power Sales Writing' the author shares strategies that copy writers can use to beat the competition, as well as the secrets to building and maintaining profitable relationships with customers and clients.

Acknowledgments
Introduction
Getting Started
Getting Started
Putting the Prewriting Questions to Work
Writing Made Easy!
Revision: Your Final Step
The Psychology of Writing
Writing Routine Messages
Plan B: Writing to Hostile Readers
The Buffer Zone
Delivering the Bad News Positively, Persuasively, and Professionally
End Friendly and Cooperatively
Never Say You're Sorry
Selling Your Ideas
Focus on What Matters to Them
Grab Their Attention to Sell Your Idea
Build Interest to Keep Them with You
Deliver Your Features
Educate Enough, but Not Too Much
Ask for What You Want
Putting It All Together
The Conversational Test
Choose the Correct Word
Email Etiquette
Enhance Your Worth
Index

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