Desktop Video Studio Bible Producing Video, DVD, and Websites for Profit

Name: Desktop Video Studio Bible Producing Video, DVD, and Websites for Profit
Price: 105.2 USD
Availability: InStock
ISBN: 9780071406123

ISBN-10: 0071406123

ISBN-13: 9780071406123

Edition: 2003

Authors: George Avgerakis

List price: $39.95

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This is a detailed roadmap to setting up and operating your own desktop video studio, covering both the powerful new tools and radical new business arrangements created by digital technology.

Book details

List price: $39.95
Copyright year: 2003
Publisher: McGraw-Hill Professional Publishing
Publication date: 9/26/2002
Binding: Paperback
Pages: 413
Size: 7.20" wide x 9.20" long x 1.12" tall
Weight: 1.540
Language: English

George Avgerakis is VP Creative Director and co-founder of Avetka Productions Inc. (www.avekta.com) in New York City, a company that produces video, CD, DVD, website content, and print in English and all foreign languages. Educated at the University of Maryland and London Film School, Mr. Avgerakis produced the first co-production between Public Television and a corporate entity, the first Russian infomercial, and the first pilot for an American-made sitcom for the ex-Soviet states. His animation work has been featured on all major US networks. His clients include AOL Time Warner, Bristol-Myers Squibb, JVC, Forbes, HP, Brink's, Microsoft, IBM, and Pfizer. George is Contributing Editor of…

Acknowledgments	p. xiii
Introduction	p. xv
The Three-Day Weekend Beach Party: A Short History of E-Media	p. 1
Pick a Card, Any Card: Matching Media to the Clients' Need	p. 17
The Four Most Important Questions	p. 19
Who Is the Audience?	p. 20
What Is the Message?	p. 20
When Is the Deadline?	p. 21
What Is the Budget?	p. 22
The Four Stages of Production	p. 23
The Importance of Preproduction	p. 23
The Production Phase	p. 36
Postproduction	p. 54
Distribution	p. 56
Catch-23: Getting Your First Job	p. 59
Make a List of Possible Employers	p. 65
The Contact Sheet	p. 65
The Daily Appointment Book	p. 68
Call Each Employer on the Phone Regularly and Offer Your Services as a Free Intern	p. 71
Go to the Job Interview	p. 76
When Setting the Appointment	p. 76
Be Better Than on Time	p. 77
Dress Appropriately	p. 77
Once You Start Work as an Intern	p. 80
Work Your Tail Off	p. 80
Be Pleasant	p. 80
Seek Opportunities to Learn	p. 80
Learn the Rules and Follow Them	p. 81
Find a Mentor	p. 81
Be Alert to Opportunities	p. 83
Once You've Established Your Value to the Workplace, Ask for a Letter of Recommendation	p. 84
Keep an Eye on Your Future	p. 91
Cut It Loose, Bruce: Starting Your Own Business	p. 93
Making a Killer Show Reel or Portfolio	p. 94
The Show Reel	p. 95
The Portfolio	p. 95
Do I Have Enough Material?	p. 96
Honing the Blade	p. 99
Attention Span	p. 100
Testing Your Presentation	p. 101
Your Time Is Up	p. 101
The Story of Your Life	p. 102
The Basic Presentation	p. 104
Qualifying the Value of a Meeting	p. 106
Quality Time for Quality Clients	p. 106
Choosing the Weapons Compliment	p. 108
Knowing When to Shut Up	p. 110
Remember What You Are Selling	p. 110
What to Wear	p. 112
Presentation Structure	p. 113
Is the Person You Are Meeting Able to "Green Light" a Project?	p. 114
What Type of Media Projects Do You Commission?	p. 116
How Often Do You Contract for Work?	p. 117
What Is the Size of Your Budget?	p. 117
Two Goals, Two People	p. 117
How Was Your Ride in Today?	p. 118
What Is the Size of Your Company?	p. 118
How Long Have You Been in Business?	p. 118
What Clients Do You Currently Serve?	p. 119
Tell Me About Some of the Projects You're Working On	p. 119
What Are Your Strong Points?	p. 119
What Are Your Weaknesses?	p. 120
Take Notes	p. 120
Winding Up the Meeting	p. 121
When the First Meeting Drags On	p. 122
When Presentation Turns to Bid	p. 122
Final Notes on Presentations	p. 123
Dialing for Dollars: How to Get and Keep Clients	p. 125
Building a Client List	p. 126
Company Size	p. 128
Shooting for the Moon	p. 130
Divide and Conquer	p. 131
Directories	p. 132
Categories of Key People	p. 134
The Most Valuable Person	p. 134
Client Geography	p. 135
The Immediate Hit List	p. 136
Preparing Your Script	p. 136
Responses to Your Script	p. 140
The Gatekeeper	p. 140
Making Contact	p. 142
Evaluating Responses	p. 143
Tending to Your Records	p. 143
Electronic Databases for Client Contacts	p. 144
What Are Your Calls Worth?	p. 146
The Sales Pyramid	p. 147
Phoned Contacts	p. 148
Papered Contacts	p. 148
Met Contacts	p. 148
Bid Contacts	p. 148
Clients	p. 148
Making an Initial Contact	p. 149
Suspicious Contacts	p. 149
After You Meet a Client	p. 154
How to Treat a Bid Contact	p. 154
Managing Your Clients	p. 154
The Introductory Letter	p. 155
The Body of the Letter	p. 156
The Closing of the Letter	p. 157
Your Company Brochure and Web Site	p. 159
The Number 10 Brochure	p. 159
The File Folder Brochure	p. 159
Adobe Acrobat--A Great Shortcut	p. 162
The Contents	p. 167
Bid, Baby, Bid: How to Budget and Bid	p. 171
The RFP	p. 172
Breaking Down the RFP	p. 174
Using a Spreadsheet Program to Build a Budget	p. 175
Categories of Production	p. 175
Specific Tasks	p. 175
Unusual Unit Types	p. 176
Profit Margin	p. 180
Overhead	p. 180
No Spreadsheet?	p. 182
Massaging the Budget	p. 182
The Time and Materials (T&M) Budget	p. 186
Configuring the T&M Budget	p. 187
Smaller and Less Formal Bids	p. 188
The Sizzle	p. 189
The Elements of a Proposal	p. 189
Description	p. 190
Schedule of Performance	p. 191
Qualifications	p. 192
Contractual Terms	p. 193
Ideas Versus Production	p. 194
A Fool for a Client: Legal Issues in E-Media	p. 201
Your Goals	p. 203
Criminal Law and the Media	p. 204
Bribery and Kickbacks	p. 205
Gifts	p. 205
Tax Cheating	p. 207
Pornography	p. 209
Avoid Getting Sued	p. 212
Damages Due to Content	p. 212
Damages Due to Production	p. 216
Workers' Compensation	p. 216
Damages to Other People's Property	p. 217
Representations	p. 218
Crew Crimes	p. 219
The Production Contract	p. 223
Why Whereas and What Are Recitals?	p. 225
Terminology	p. 226
Plain Language	p. 227
Points of Agreement	p. 228
The Meanies of Production: How to Build Your Studio	p. 251
Equipment and Software Obsolescence	p. 252
Amortization	p. 253
Burn Rate	p. 254
Just Enough Equipment	p. 255
The Heart of All Media Production--The Computer	p. 256
Building a Mission-Critical Workstation	p. 261
Hard-Drive Protections	p. 263
The Print Designer's Toolkit	p. 266
Software for the Print Designer	p. 267
The Web Site Designer's Toolkit	p. 269
The Web Designer's Computer	p. 271
Web Media Hardware	p. 272
The Web Designer's Audio Lab	p. 273
Software for the Web Site Designer	p. 288
The CD-ROM Producer's Toolkit	p. 295
CD Creation Hardware	p. 296
Video Acquisition	p. 296
CD Creation Software	p. 301
Video Producer's Toolkit	p. 304
Video Production Equipment	p. 305
The Location Production Kit	p. 306
Video Postproduction Equipment	p. 318
DVD Producer's Toolkit	p. 337
DVD Software	p. 338
Other DVD Hardware	p. 342
Five Fingers in a Pickle Jar: Managing Crews and Getting Paid	p. 347
Finding Talent	p. 348
Fish the Food Chain	p. 349
When All Else Fails	p. 350
Invisible and Visible Contractors	p. 351
Subcontractor: Competitor or Partner?	p. 352
Controlling Prices of Freelancers and Subcontractors	p. 353
Paying Freelancers	p. 355
When to Pay	p. 356
Creative Control	p. 357
Deliverables	p. 357
Keeping Everyone in the Loop	p. 358
Communicating with the Client	p. 358
How Do You Treat a Client?	p. 360
How Does It Show?	p. 361
Ask How You're Doing	p. 362
Eat It	p. 363
The Cost of Error	p. 363
Keeping Good Records	p. 365
Picking Up Leads	p. 366
Over and Above	p. 367
Milestones	p. 368
Disagreements with a Client	p. 369
The Final Presentation	p. 370
Sending Invoices	p. 371
Before You Invoice	p. 373
Pushing the Invoice	p. 374
Collecting Invoices Due	p. 375
Assess the Client	p. 376
Invest in a Strong Contract	p. 377
The Mechanic's Lien	p. 379
The First Stiff	p. 379
The Second Stiff	p. 379
Getting Tough	p. 380
The Tough Options	p. 380
A Boy Named Sue	p. 384
Epilogue	p. 387
Index	p. 391
Table of Contents provided by Syndetics. All Rights Reserved.