Writing for the Media

Name: Writing for the Media
Availability: OutOfStock
ISBN: 9780071401432

ISBN-10: 0071401431

ISBN-13: 9780071401432

Edition: N/A

Authors: Sandra Pesmen

List price: $24.95

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Description:

A Handy Guide for Aspiring and Practicing Writers Sandy Pesmen draws on her 20 + years of writing experience to explain how all the basic news vehicles work and how you can put them to work for you and your organization. News releases, feature stories, interviewing, and other informationgathering techniques--"Writing for the Media" explains them all. You'll learn how to: Target messages to specific audiences Use the 5Ws: Who, What, Where, When, and Why Develop key sources Conduct effective interviews Write a news release Organize ideas Write a personality profile Find the "lead" of the story Write other kinds of feature stories Here's What Writing Pros are Saying about "Writing for the…

Book details

List price: $24.95
Publisher: McGraw-Hill/Contemporary
Publication date: 1/1/1983
Binding: E-Book
Language: English