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Marketing Your Services For People Who Hate to Sell

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ISBN-10: 0071398716

ISBN-13: 9780071398718

Edition: 2nd 2003 (Revised)

Authors: Rick Crandall

List price: $18.95
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Description:

More than 1,000 powerful tips and tools to help any service provider become a skilled marketer "Required reading for anyone who is in the business of providing services."shy;shy;Jay Conrad Levinson, author of Guerilla Marketing For most independent service providers, marketing is a necessary evil. Marketing Your Services lightens their load. This thoroughly updated guide covers the marketing basics and offers hundreds of hints, tips, and ideas for building strong customer relationships, the cornerstone of success in today's crowded service field. Service providers, small business owners, and entrepreneurs get the help they need to speak to and successfully service new and existing…    
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Book details

List price: $18.95
Edition: 2nd
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 10/31/2002
Binding: Paperback
Pages: 368
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 2.002
Language: English

Often applauded as a modern Walt Whitman, Gerald Stern was born February 22, 1925 in Pittsburgh. Stern grew up in Pittsburgh and received a BA in 1947 from the University of Pittsburgh and an M.A from Columbia University in 1949. He did post-graduate study at the University of Paris from 1949 to 1950 and taught at Indiana University of Pennsylvania, Temple University, University of Pittsburgh, University of Iowa, Columbia, New York University, and Princeton. He held chairs at Washington University at St. Louis, Bucknell, and The University of Alabama. He has been a member of the University of Iowa Writer's Workshop in Iowa City since 1982. Stern is the author of 12 collections of poetry…    

Preface
Marketing for Real People: If You're Proud of What You Do, You Can Market Easily and Effectively
What You Can Do Today: "One-Minute Marketing" for the Impatient
Your "Mini-MBA" in Marketing: Don't Be Bothered by Technicalities
Advertising: You Pays Your Money and You Takes Your Chances!
Writing Your Way to Clients: Brochures, Sales Letters, and More
How to Like Personal Selling: Turning Selling from Sleazy to Satisfying
Free Publicity: How to Exploit the Media for Fun and Profit
Networking: Build Relationships for More Clients
Using the Telephone and Fax: Reach Out and Involve Someone
Keep in Touch: Publish a Newsletter or E-zine
Giving Talks, Workshops, and Seminars: How to Open Your Mouth and Not Shoot Yourself in the Foot!
Online Marketing: Integrated Marketing in Action
Customer Service: Where the Real Gold Is Buried
Referrals and Word-of-Mouth Marketing
Your Marketing Action Plan: Implementing Your Success
Things You Can Do Now: An Expanded Action Agenda
Appendix
References
Index