Loyalty. com Customer Relationship Management in the New Era of Internet Marketing

Name: Loyalty. com Customer Relationship Management in the New Era of Internet Marketing
Price: 9.0 USD
Availability: InStock
ISBN: 9780071387828

ISBN-10: 007138782X

ISBN-13: 9780071387828

Edition: 2002

Authors: Frederick Newell, Martha Rogers

List price: $16.95

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This work outlines what the latest technology shift means for marketers in every field, and how businesses can create and implement the best CRM strategies. It provides customer analysis and relationship building techniques and tools for the Internet.

Book details

List price: $16.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Publication date: 1/25/2002
Binding: Paperback
Pages: 325
Size: 5.50" wide x 8.60" long x 1.01" tall
Weight: 1.056
Language: English