Will and Vision: How Latecomers Grow to Dominate Markets

Name: Will and Vision: How Latecomers Grow to Dominate Markets
Price: 8.67 USD
Availability: InStock
ISBN: 9780071375498

ISBN-10: 007137549X

ISBN-13: 9780071375498

Edition: 2002

Authors: Gerard J. Tellis, Peter N. Golder, Clayton Christensen

List price: $27.95

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This book argues that being first to market guarantees little. It argues that enduring market leadership depends on five key principles: vision of mass market; managerial persistence; relentless innovation; financial commitment; and asset leverage.

Book details

List price: $27.95
Copyright year: 2002
Publisher: McGraw-Hill Companies, The
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.584
Language: English

Foreword	p. ix
Preface	p. xiii
Acknowledgments	p. xvii
Are Pioneers Really Blessed?	p. 1
Learning from History	p. 24
Facts about Pioneers and Real Causes of Enduring Leadership	p. 40
Envisioning the Mass Market	p. 57
Uniqueness of Vision	p. 82
Persisting--Against All Odds	p. 105
The Need for Relentless Innovation	p. 137
Organizing for Innovation	p. 158
Raising and Committing Financial Resources	p. 182
Leveraging Assets Despite Uncertainty	p. 213
Assessing the New Thesis	p. 256
The Historical Method	p. 275
Key Firms and Dates in Samples Studied	p. 288
Endnotes	p. 293
Bibliography	p. 315
Index	p. 331
Table of Contents provided by Syndetics. All Rights Reserved.