Emotion Marketing: the Hallmark Way of Winning Customers for Life

Name: Emotion Marketing: the Hallmark Way of Winning Customers for Life
Price: 4.91 USD
Availability: InStock
ISBN: 9780071364140

ISBN-10: 0071364145

ISBN-13: 9780071364140

Edition: 2001

Authors: Scott Robinette, Claire Brand, Vicki Lenz, Don Hall

List price: $52.00

30 day, 100% satisfaction guarantee!

Buy used: $8.04

Marketplace

5 new & used from $4.91

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capturethe customer"s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional E"sEquity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark…

Book details

List price: $52.00
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 1/20/2001
Binding: Hardcover
Pages: 247
Size: 6.00" wide x 10.00" long x 1.00" tall
Weight: 0.990
Language: English



Foreword


Preface



Why Emotion Marketing Works



The Business Case for Emotion Marketing



The Value Star--A Model for Emotion Marketing



What Emotion Marketing Is All About



Emotional E: Equity



Emotional E: Experience



Emotional E: Energy



Product and Money--The Rational Side of the Value Star



How to Put Emotion Marketing to Work



Building Customer Relationships That Last



Emotion in Marketing Communications



Emotion Marketing on the Internet



The Other E--Employees



Emotion Marketing--An Action Plan



Assessment Tools


Notes


Index