Product Strategy for High Technology Companies

ISBN-10: 0071362460
ISBN-13: 9780071362467
Edition: 2nd 2001 (Revised)
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Description: One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples  More...

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Book details

List price: $52.00
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 11/2/2000
Binding: Hardcover
Pages: 400
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.870
Language: English

One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Framework for Product Strategy
Strategy Requires Vision
Aligning Vision and Strategy
Building the Foundation: Product Platform Strategy
Defining the Offerings: Product Line Strategy
Addressing Market Realities: the MPP Framework
Successful Expansion Paths: The Leveraged Expansion Framework
Competitive Strategy
Achieving Sustained Differentiation Using Vectors of Differentiation
Product Pricing Strategy
Taking Advantage of First-to-Market and Fast-Follower Strategies
Thinking Globally About Product Strategy
Understanding the Opportunities and Risks of Cannibalization
Growth Strategies
Highways to Rapid Growth
Growth Through Acquisitions
Growth Through New Ventures
Growth Through Innovation
The Process of Product Strategy
Strategic Balance and Portfolio Management
Process Elements

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