Product Strategy for High Technology Companies

Name: Product Strategy for High Technology Companies
Availability: InStock
ISBN: 9780071362467

ISBN-10: 0071362460

ISBN-13: 9780071362467

Edition: 2nd 2001 (Revised)

Authors: Michael E. McGrath

List price: $64.00

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Description:

One of the key determinants of success for today's high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Book details

List price: $64.00
Edition: 2nd
Copyright year: 2001
Publisher: McGraw-Hill Education
Publication date: 11/2/2000
Binding: Hardcover
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.540
Language: English




Framework for Product Strategy



Strategy Requires Vision



Aligning Vision and Strategy



Building the Foundation: Product Platform Strategy



Defining the Offerings: Product Line Strategy



Addressing Market Realities: the MPP Framework



Successful Expansion Paths: The Leveraged Expansion Framework



Competitive Strategy



Achieving Sustained Differentiation Using Vectors of Differentiation



Product Pricing Strategy



Taking Advantage of First-to-Market and Fast-Follower Strategies



Thinking Globally About Product Strategy



Understanding the Opportunities and Risks of Cannibalization



Growth Strategies



Highways to Rapid Growth



Growth Through Acquisitions



Growth Through New Ventures



Growth Through Innovation



The Process of Product Strategy



Strategic Balance and Portfolio Management



Process Elements