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E-Marketplace Successful Strategies in B2B E-Commerce

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ISBN-10: 0071361235

ISBN-13: 9780071361231

Edition: 2001

Authors: Warren Raisch

List price: $24.95
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This text describes the business-to-business marketplace and the changes and opportunities presented by the wholesale change in the way in which the world does business. It describes the eMarkets and their methods of operation.
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Book details

List price: $24.95
Copyright year: 2001
Publisher: McGraw-Hill Companies, The
Publication date: 12/30/2000
Binding: Hardcover
Pages: 343
Size: 6.25" wide x 9.00" long x 1.25" tall
Weight: 1.584
Language: English

Foreword
Introduction
Acknowledgments
B2B E-Marketplace Evolutions
The Evolution of E-Marketplaces
The Evolution of E-Marketplaces into Value Trust Networks
The Three C's of Ebusiness
Global Value Trust Networks
Humanizing the E-Marketplaces
Computerized E-Marketplaces
Digital and Physical Worlds Coincide
10 Principles for the Success in the Twenty-First-Century Networked Society
Electronic Value Delivery Systems
Moai Perspective on Ecommerce
An Introduction to Dynamic Commerce and Negotiated Ecommerce
A Review and Analysis of Trends and Opportunities in Commerce on the Internet
The Introduction of Ecommerce: Mapping Traditional Businesses to the Internet
From Static Prices to Dynamics Commerce
Key Aspects of Dynamic Commerce and Negotiated Ecommerce
Flexible Market-Driven Pricing Models
Multiple Parameter Bidding
Market Aggregation and Community Cohesiveness
Competitive Advantages Through Improved Operational Efficiency
Multiple-Stage Negotiations for Complex Transactions
Dynamic Commerce and Emerging Negotiated Ecommerce Implementation Models
Chapter Summary
Twenty-First Century E-Marketplace Dynamics
Key E-Marketplace Trends
E-Marketplace Evolution
Transactions Drive Value-Added Services Revenues
E-Marketplaces Provide Transparency
Current Trends and Keys to Success of the E-Marketplace
Supply Chain Merging into Supply Webs
Perspective: The Rise of the B2B Marketplace by Keith Krach, chairman and CEO, Ariba
The Value-Driven B2B Marketplace
Evolution of Ecommerce Mechanisms
Marketplace Requirements
Benefits of B2B Marketplaces
Marketplace Principles
Marketplace Expansion Strategies
Keys to Success
Section Summary
B2B Supplier Opportunities in the New Economy
The New Economy
Requirements for the New Economy
Success Strategies
Section Summary
Chapter Summary
Dynamic Content Strategies
Content Must Adapt in the New Economy
Perspective by Mark Hoffman, chairman and CEO, Commerce One
The Role of Content in Internet Initiatives
Content and Context
Perspective by The Yankee Group
A Framework to Manage Pervasive Content at the Edge of the Network--Executive Summary
Chapter Summary
B2B Community Strategies
E-Marketplaces as Communities
The Evolution of the Online Community
Prerequisites for Community
Community Building Blocks
The Web Portal: The Preferred Foundation for Community Building
Key Strategies for Successful Online Community Building
Trends and Future Directions
The Development of Education-Based Relationships
Building an Online Community ASAP
Chapter Summary
E-Marketplace Commerce Strategies
Community Ebusiness
Supplier Networks
Vertical E-Marketplaces Target Specialized Communities
Collaboration Hubs
The Ability to Match the Right Buyers to the Right Sellers
Auctions
Reverse Auctions
Spot Purchasing
Catalog Aggregation
Content and Support for All Goods and Services
All Goods and Services
Full Range of Content Management Support
Supplier Registry
Self-Guiding Search
Transaction Routing
Multiple Delivery Protocols
Value-Added Services
E-Marketplace Commerce Trends
Chapter Summary
The Global Economy
We, the People
We, the Builders of the New Economy
Vertical and Horizontal Markets: Friends or Foes?
Government Involvement
The Language of Global Ecommerce
Globalize or Else
The Global Trading Web, Globalizing Ecommerce
Interoperability Through Standards
Increasing E-Marketplace Value Through Value-Added Services
The Players
Global Knowledge Networks Take Flight
The Foundation for the Knowledge Network Is Forming
New Economy Knowledge Providers
The Information Silos Problem and Knowledge Hubs
Knowledge Management
The Relationship of Time to the Value of Knowledge
The Three C's of Knowledge
Knowledge Tools for a Knowledge Economy
Perspective by Gideon Gartner
What Is the Future Significance of the Content Component of B2B
Content Is Still King
Entering the Knowledge Exchange Wars
The Infoglut Phenomenon
The Human Factor
The Knowledge Exchange Mechanism
The Need for Intermediation
The Problem with Disintermediation in the Knowledge Space
Section Summary
E-Marketplace Business Models
Vertical Industry E-Marketplaces
Interactivity Breeds Liquidity and Interdependence
Liquidity Is Key
Firms Will Tap Process Specialists Across an Ebusiness Network
The Role of Exchanges
Analysis of the Independent and Industry-Backed Models
Leverage the Global Ebusiness Network
Can Independent Exchanges and Consortia Survive Together?
Information Will Replace Inventory
Developing an Ebusiness Infrastructure
Perspective by NetMarketMakers
The Evolution of Business-to-Business Commerce Models
New Digital Marketplace Models
Digital Marketplace Solution Requirements
Section Summary
Connecting to Multiple E-Marketplaces
Directly Extending the Enterprise into a Shared Corporate Environment
Section Summary
Chapter Summary
Value Trust Networks: The Future of Supply Chains
Global Value Trust Networks
V = Value
T = Trust
N = Network
Supply Chains: The Classic VTN
Value Trust Network Model
Why Supply Chains Will Embrace Internet-Based Business Models
Perspective: Building Value into the Supply Chain by Mark Hoffman, chairman and CEO, Commerce One
Point-to-Point Inefficiencies
Simple Buying and Selling
Supporting Complex Business Processes
Interenterprise Efficiencies
Section Summary
E-Marketplace Supporting the "New" Supply Web Through Value-Added Services
E-Procurement Strategies (Direct and Indirect Procurement Solutions)
E-Marketplaces--Advanced Planning and Scheduling Services
Improved Productivity Through a Value Trust Network Model
Chapter Summary
Customer-Centric Power Shift
The Three Dimensions of Customization
A Shift from Inward Focus to Outward Focus
Business Possibilities
Strength in Numbers
Building Intimate Customer Relationships
The Importance of Customer Lifetime Value
Monitor and Measure Customer Satisfaction
Develop a Balanced Scorecard Approach
The Devil Is in the Details
Knowledge Turnover
Customer Value-Added Services
TeleWeb Integration
Live Chat or Text-Based Interaction
360-Degree Customer Satisfaction
Information Empowerment
Mass Customization
CRM and Beyond
The Emergence of E-Customer Relationship Management
An Evaluation of Current Customer Service Solutions
Upstream, Instream, and Downstream Processes
CRM Technology Market Overview
Generations of CRM Systems and Technologies
CRM Market Categories
CRM Makes (Dollars and) Cents
Application Service Providers versus Enterprise Solutions
Chapter Summary
Developing Your E-Marketplace Organization, Culture, and Strategy
Innovation Organizations
Three Key E-Marketplace Models
The New Innovation Fundamentals
The Twenty-First-Century Organization
Developing an E-Marketplace Strategy
Focus on Core Competencies
E-Marketplace's Success Factors
Chapter Summary
Glossary
Bibliography
Contributors List
Index