International Marketing

Name: International Marketing
Availability: OutOfStock
ISBN: 9780071288385

ISBN-10: 0071288384

ISBN-13: 9780071288385

Edition: 14th 2009

Authors: Cateora, Graham

List price: $45.99

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Description:

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Book details

List price: $45.99
Edition: 14th
Copyright year: 2009
Publisher: McGraw-Hill Education
Publication date: 1/1/2009
Binding: Paperback
Pages: 711
Size: 8.50" wide x 10.70" long x 0.90" tall
Weight: 3.498
Language: English