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Global Marketing

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ISBN-10: 0071244549

ISBN-13: 9780071244541

Edition: N/A

Authors: Johny Johansson

List price: $83.35
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This new edition offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product and also how to develop a new product in a global market.
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Book details

List price: $83.35
Publisher: McGraw Hill Higher Education
Publication date: 7/1/2005
Pages: 672
Size: 7.36" wide x 9.35" long x 1.02" tall
Weight: 2.596