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Advertising and Promotion

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ISBN-10: 0071240438

ISBN-13: 9780071240437

Edition: N/A

Authors: George E. Belch

List price: $80.55
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Reflecting the shift from conventional advertising methods to an integrated marketing communications strategy, the sixth edition of this text features updated chapter openings and six current advertising/promotion cases, as well as sections showing how the marketing industry targets diverse audiences.
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Book details

List price: $80.55
Publisher: McGraw Hill Higher Education
Pages: 864
Size: 7.36" wide x 9.35" long x 1.16" tall
Weight: 3.476