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Marketing Research

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ISBN-10: 0071195440

ISBN-13: 9780071195447

Edition: N/A

Authors: Joseph F. Hair, Robert Bush, David Ortinau

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This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.
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Book details

Publisher: McGraw Hill Higher Education
Pages: 704
Size: 7.09" wide x 8.87" long x 1.02" tall
Weight: 3.014