Internet Business Models and Strategies Text and Cases

Name: Internet Business Models and Strategies Text and Cases
Price: 104.01 USD
Availability: InStock
ISBN: 9780071151238

ISBN-10: 0071151230

ISBN-13: 9780071151238

Edition: 2nd 2003 (Revised)

Authors: Allan Afuah, Christopher L. Tucci

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Description:

This book draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.

Book details

Edition: 2nd
Copyright year: 2003
Publisher: McGraw-Hill Companies, The
Binding: Paperback
Pages: 480
Size: 7.00" wide x 9.00" long x 0.81" tall
Weight: 1.496
Language: English

Preface
Acknowledgments
The Internet	p. 1
Introduction and Overview	p. 3
Overview of Internet Technology and Value Network	p. 11
Competitive Landscape - Changing Properties of the Internet	p. 27
Components, Linkages, Dynamics, and Evaluation of Business Models	p. 43
Components of a Business Model	p. 45
Dynamics and Appraisal of Business Models	p. 68
Value Configurations and the Internet	p. 87
Valuing and Financing an Internet Start-Up	p. 106
The Role of Competitive and Macro Environments	p. 121
Competitive and Macro Environments	p. 123
Applying the Concepts, Models, and Tools	p. 137
The General Manager and the Internet	p. 139
Sample Analysis of an Internet Business Model Case	p. 158
Appendix	p. 177
Cases	p. 183
Broadcast.com	p. 185
Webvan: Reinventing the Milkman	p. 192
Netscape Communications and the Browser (A) and (B)	p. 202
VerticalNet: The New Face of B2B	p. 221
Red Hat Software and Linux Operating System: Where Do You Want to Go Tomorrow?	p. 235
Beyond Interactive: Internet Advertising and Cash Crunch	p. 245
Hotmail: Free E-Mail for Sale	p. 258
GMBuyPower.com: Dealer Beware	p. 266
iVillage: Innovation among Women's Websites	p. 278
eBay, Inc.: Diversification in the Internet Auction Market	p. 285
Microsoft: Breaking Up Is Hard to Do	p. 295
Sun Microsystems: Jumping for Java	p. 311
Diamond Multimedia and the Rio: David's Innovation in the Face of Goliath	p. 322
Merrill Lynch: Financial Portal Strategy	p. 333
Index	p. 345
Table of Contents provided by Blackwell. All Rights Reserved.