Internet Marketing Integrating Online and Offline Strategies

Name: Internet Marketing Integrating Online and Offline Strategies
Availability: OutOfStock
ISBN: 9780071124171

ISBN-10: 0071124179

ISBN-13: 9780071124171

Edition: 2003

Authors: Mary Lou Roberts

List price: $56.25

30 day, 100% satisfaction guarantee!

Out of stock

We're sorry. This item is currently unavailable.

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Internet Marketing: Integrating Online and Offline Strategies asserts that while the Internet is a transformational innovation, pure Internet firms do not represent the future of the Internet, as failures in recent history attest. This text builds upon the fact that the future of the Internet lies in the activities of organizations large and small--in all market spaces--that use the Internet to improve service to customers and increase organizational productivity. Many powerful e-marketers predate the Internet, have strong brand identities, and use the Internet wisely to broaden the set of options, across the marketing and logistics mix that they can offer to their customers, suppliers, and…

Book details

List price: $56.25
Copyright year: 2003
Publisher: McGraw-Hill School Education Group
Binding: Paperback
Pages: 471
Size: 8.00" wide x 9.00" long x 0.74" tall
Weight: 1.716
Language: English



Foundations of Internet Marketing



Internet Marketing Joins the Mainstream



The Internet Value Chain



Business Models and Strategies



Direct and Database Foundations


Internet Marketing Strategies and Programs



Understanding the Internet Consumer



Customer Acquisition: Brand Development and Online Advertising



Customer Acquisition: Search, Email and Other Acquisition Techniques



Customer Relationship Development and Management



Customer Service and Support



Developing and Maintaining Effective Web Sites


Evaluating Performance and Opportunities



Measuring and Evaluating Web Marketing Programs



Social and Regulatory Issues: Privacy, Security & Intellectual Property



Marketing Automation



The Wireless Future