Business and Administrative Communication

Name: Business and Administrative Communication
Price: 17.25 USD
Availability: InStock
ISBN: 9780071116138

ISBN-10: 0071116133

ISBN-13: 9780071116138

Edition: N/A

Authors: Kitty O. Locker

List price: $93.27

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This text surveys a broad scope of topics in both written and oral business communication and is packed full of exercises, analysed problems, and examples.

Book details

List price: $93.27
Publisher: McGraw-Hill Publishing Co.
Publication date: 3/1/2005
Pages: 704
Size: 7.36" wide x 9.35" long x 0.55" tall
Weight: 2.750

The Building Blocks of Effective Messages
Business Communication, Management, and Success
Building Goodwill
Adapting Your Message to Your Audience
Making Your Writing Easy to Read
Planning, Composing, and Revising
Designing Documents and Screens
Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
Sales, Fund-Raising, and Promotional Messages
Interpersonal Communication
Communicating Across Cultures
Working and Writing in Groups
Reports
Planning, Proposing, and Researching Reports
Analyzing Information and Writing Reports
Using Graphs and Other Visuals
Making Oral Presentations
Job Hunting
Resumes
Job Application Letters
Job Interviews, Follow-Up Letters and Calls, and Job Offers
Formats for Letters, Memos and E-Mail Messages
Writing Correctly
Making and Communicating Meaning
Crafting Logical Arguments
Table of Contents provided by Publisher. All Rights Reserved.