Skip to content

MARKETING >CANADIAN<

Best in textbook rentals since 2012!

ISBN-10: 0070951861

ISBN-13: 9780070951860

Edition: 11th 2007

Authors: SOMMERS

List price: $81.80
Blue ribbon 30 day, 100% satisfaction guarantee!
Out of stock
We're sorry. This item is currently unavailable.
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $81.80
Edition: 11th
Copyright year: 2007
Publisher: RYERSON
Publication date: 1/1/2007

Sommers / Barnes, Marketing, 11e PART 1: Marketing and the Customer Chapter 1: What's Marketing All About? Chapter 2: Understanding the Customer Chapter 3: The Dynamic Marketing Environment PART 2: Addressing Target Markets Chapter 4: Getting the Information We Need Chapter 5: Segmentation, Positioning and Value-Add Strategies Chapter 6: B2B Marketing PART 3: Products, Service and Brands Chapter 7: Product Planning and Strategies Chapter 8: Services and Customer Relationships Chapter 9: Branding, Packaging and other Product Features PART 4: Pricing Chapter 10: Price and Value PART 5: Distribution Chapter 11: Retailing Chapter 12: Supply Systems PART 6: Marketing Communications Chapter 13:…