MARKETING >CANADIAN<

Name: MARKETING >CANADIAN<
Availability: OutOfStock
ISBN: 9780070914384

ISBN-10: 0070914389

ISBN-13: 9780070914384

Edition: 10th 2004

Authors: SOMMERS

List price: $80.04

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Description:

Since the first edition, this book has been a leader-easy and enjoyable to read, practical and comprehensive in its content and orientation, full of current topical information, and examples and illustrations of marketing as it is "best" in Canada and around the world by leading Canadian and global firms, large and small. This edition not only continues this tradition, but also steps out to meet the challenges we face in our ever-changing environment.Marketing10c/epresents the total system of business actions focused on customers and carried out by managers in individual organizations in the context of the larger economy and society. Regardless of whether managers are employed by a business…

Book details

List price: $80.04
Edition: 10th
Copyright year: 2004
Publisher: RYERSON
Publication date: 3/1/2003