Charles Fishman is the author ofThe Wal-Mart Effect, aNew York Times,Wall Street Journal, andBusiness Weekbestseller, as well as a finalist for the Goldman Sachs-ldquo;Financial Timesrdquo; Business Book of the Year awardnbsp;in 2006.nbsp;Fishman is anbsp;former metro and national reporter forThe Washington Post. Since 1996, he has worked for the innovative business magazineFast Company. He has won numerous awards, including twice winning UCLArsquo;s Gerald Loeb Award for outstanding business writing, the most prestigious award in business journalism. His story about bottled water, ldquo;Message in a Bottle,rdquo;nbsp;was a finalist for the 2008 Gerald Loeb Award for magazine writing, and a… finalist for New Yorkrsquo;s Deadline Club Award for magazine writing.