Skip to content

Marketing to the Affluent

Best in textbook rentals since 2012!

ISBN-10: 0070610479

ISBN-13: 9780070610477

Edition: 1998

Authors: Thomas J. Stanley

List price: $29.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Stanley gives the true demographics, psychographics, buying and patronage habits of the wealthy, showing readers who the affluent are and, just as importantly, who they are not. He also offers practical advice on marketing to the wealthy.
Customers also bought

Book details

List price: $29.00
Copyright year: 1998
Publisher: McGraw-Hill Education
Publication date: 8/22/1997
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.100
Language: English

Thomas J. Stanley was born in 1944 in the Bronx, New York City. He went to college in Connecticut, did graduate work at the University of Tennessee, and received a doctorate at the University of Georgia. He was a marketing professor at Georgia State University, a public speaker, a consultant on selling to the rich, and an author. He wrote books on the habits of millionaires including The Millionaire Next Door and The Millionaire Mind. He died in a car accident on February 28, 2015 at the age of 71.

An Introduction to the Affluent Market: The Hard Facts
Courage: The Basic Characteristic of the Extraordinary Sales Professional
Knowledge: A Basic Characteristic of the Extraordinary Sales Professional
Technique: A Basic Characteristic of the Extraordinary Sales Professional
Sources of Information
A Big-League Orientation: Focusing on the Affluent
Expertise
The Response of Affluent Consumers to Mail Surveys
The Financial Lifestyles of American Millionaires
Marketing Tax-Advantaged Investments: The Investor's Perspective
A Strategy for Targeting by Geodemography